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The API docs show you how to call the endpoints. The cookbook shows you what to build. HeyGen has two core technologies for developers:
  • Video Agent — Generate pre-rendered videos from a text prompt. Best for content at scale.
  • Hyperframes — Open-source HTML-to-video framework. Best for motion graphics, data visualizations, and programmatic video generation. Docs →

What Do You Want to Build?

I’m in…I want to…TechnologyStart here
MarketingCreate social videos at scaleVideo AgentSocial Media Pipeline
MarketingRepurpose blogs as videoVideo AgentContent Repurposing
MarketingReach global audiencesVideo AgentMultilingual Content
SalesPersonalized video outreachVideo AgentPersonalized Outreach
ProductGenerate product demosVideo AgentProduct Demos
L&DTraining videos from docsVideo AgentTraining & Onboarding
Real EstateProperty tour videosVideo AgentReal Estate Listings
E-commerceProduct videos from catalogVideo AgentE-commerce Videos
DeveloperAuto-video in CI/CDVideo AgentDocs to Video
DeveloperMotion graphics with AI agentHyperframesMotion Graphics
DeveloperData → animated videoHyperframesData to Video
DeveloperAutomated video pipelineHyperframesAutomated Pipeline
MediaAutomated news broadcastsVideo AgentAutomated Broadcast
HRPersonalized recognitionVideo AgentPersonalized Greetings

Video Agent Workflows

Pre-rendered video at scale — social content, sales outreach, training, product demos, real estate, e-commerce, and more.

Hyperframes Workflows

HTML-to-video — motion graphics, data visualizations, and automated pipelines.

Prompt Engineering

The foundation every Video Agent workflow depends on.

Showcase

Real projects built with HeyGen — get inspired, then build your own.
New to HeyGen? Start with the Quick Start to make your first API call, then come back here to build something real.